I discovered Twelve12 Beaute on Instagram, when I was searching for a natural hair stylist in my area to slay a silk press. This Black Owned, plant based haircare company is based out of Philly and they have made their stamp on the natural hair industry in a major way.
Their page stopped me in my tracks. Every single photo and video that they posted showed girls with shiny, bouncy hair. GORGEOUS hair that had movement and it looked so healthy! The Laid Pretty Boutique is located in Philadelphia, Pennsylvania so I knew the chances of me flying out to get my hair straightened were slim but I was happy to see that they made and sold their own line for consumers to use at home. I was beyond excited to try their line on my hair to try my at-home silk presses. Little did I know, I would be singing their praises for getting my curls all the way together too!
Read on for my honest thoughts about the Twelve12 Beaute Shampoo and Conditioner for natural hair.
So Glo Organic Shampoo– 13 oz, $20
The Twelve12 So Glo Organic shampoo contains some of my favorite ingredients for a dry, sensitive scalp such as rosemary and tea tree oil. These ingredients work together with some of the best like Oat protein, Vitamins C, E and B3, B5 and B6 to help cleanse and nourish your scalp and hair. I’m usually weary of clear shampoos because they tend to strip my hair and be very drying, but I was proven wrong. Yes, this shampoo will get your hair squeaky clean– but it did not dry my hair out and it felt great on my scalp. How can you not get into this description:
“Organically handmade to give your hair a new beginning! Our shampoo cleanses your scalp of all impurities while deeply replenishing each hair strand to obtain and maintain healthy hair growth.”
The fragrance is a sweet herbal blend of tea tree and something that I can’t quite name (I thought it was lemongrass) but it smells nice. It’s nice to get a break from the baked goods, heavy perfume or fruity fragrances that are on the market right now.
So Glo Organic Conditioner– 13 oz, $20
This conditioner is the star player, honey! I have never had a conditioner glide through my hair this way. It’s not too rich and it’s not too runny– it has the perfect velvety consistency and it immediately softened my hair once applied. I didn’t need any detangling brushes or styling tools to detangle my hair and I was still able to condition in a quarter of the time it typically takes me.
What I love about this conditioner is that is doubles as a deep conditioner. According to the directions on the bottle, you can allow it to sit on your hair for 5 to 10 minutes with heat to allow it to better penetrate your hair. I’ve only used it as a traditional rinse out conditioner but I will definitely be using it as a treatment for added nourishment!
Here is a shot of my hair freshly washed, without any products applied. My curls were shiny, defined, and super soft!
Check out this clean ingredient list:
No sulfates No parabens No alcohol No synthetic fragrances or artificial colors
Made with 89% organic ingredients!
Conditioner: Enriched with keratin, oat protein & lavender.
Ingredients: * Aloe Barbadensis (aloe) Juice, * Orbygnia oleifera (babassu) oil, behentrimonium (naturally derived from rapeseed) methosulfate, cetearyl alcohol, * Olea Europaea (extra virgin olive) oil, * Prunus Armeniaca (apricot kernel) oil, * glycerin, silk amino acids, hydrolyzed oat protein, Anthemis nobilis (chamomile) extract, glyceryl stearate, sodium stearoyl lactylate, panthenol DL, Vitamin E acetate, rosemary seed extract, vitamin C, vitamin B3, vitamin B5, vitamin B6, propanediol (naturally derived preservative), ethylexyl glycerin (naturally derived preservative), potassium sorbate (food grade preservative), citrus.
*denotes as naturally derived
As no products are perfect (although this duo is pretty close) the only con I found was that the ingredients are not listed on the products. I have a weird habit of reading product labels in the shower or re-reading labels when I am deciding what to use for a wash/styling session. If you too are a frequent label reader, make sure you check out the full ingredients list on their website.
The Truth
I highly recommend this line for natural/curly hair and I’ve added it to my list of favorites for natural hair. This line is especially great for naturals with a sensitive scalp or those looking for clean, lightweight products. Both the shampoo and conditioner also passed my migraine trigger test– they are scented but the fragrance is not overwhelming and it doesn’t linger!
Are you ready for an update after I’ve done an at home silk press with Twelve12 Beaute? Let me know in the comments!